Vietnam

My personal rejection of 'guru' marketing tactics, the struggle to find an authentic marketing voice, and the simple 'Show, Don't Sell' framework I used to attract early users.

As a solo dev, marketing felt intimidating. I share the small, unconventional, and often awkward experiments I ran to get my first users without spending a dime on ads.

The shift from working for someone else to being entirely responsible for myself was brutal. I share the mental hurdles I faced and my strategies for cultivating a 'shipper's mindset' as a solo founder.

I used to agonize over marketing copy and perfect landing pages, only to see dismal results. This post shares my humbling realization that 'good enough' marketing, focused on raw honesty and quick iteration, can surprisingly beat polished perfection, and how I now embrace imperfection to connect with users faster.

This post delves into the often-unspoken isolation of solo entrepreneurship and how I actively built a small, supportive online community that acts as my sounding board, accountability partner, and mental health booster.