- Published on
- Authors
- Name
- Hien Phan
- X (Twitter)
The Loneliness Loop: How My Tiny Online Community Became My Secret Co-Founder (and Saved My Sanity)
There are days when staring at lines of code feels like talking to a brick wall. It was one of those days, deep into the night, with nothing but the hum of my laptop for company. I was wrestling with a particularly stubborn bug in my latest project, feeling completely adrift.
No one to bounce ideas off. No one to vent to about the sheer absurdity of a single character causing hours of frustration. This isolation, this silent struggle, is the unglamorous side of solo entrepreneurship that no one really talks about enough.

I realized I was stuck in a loneliness loop. Building products solo is inherently isolating, and when you hit a wall, it feels like you're the only one experiencing it. This can quickly drain your motivation and even your passion for what you're building.
I needed a support system, but not a huge, noisy one. I needed a tight-knit group of people who got it. So, I started my own "Micro-Community Building" system.
Here's how it works, and how you can build your own:
Identify Your Tribe: Look for other solo makers, indie hackers, or developers who are on a similar journey. Think about people building similar types of products or facing similar challenges.
Find Them Where They Are: I started by engaging in small, focused Discord servers and Slack groups related to indie making. I also looked for active conversations on Twitter (now X) where people shared their progress and struggles.
Reach Out Authentically: Instead of just lurking, I started DMing people whose journeys resonated with me. I’d share a genuine thought about their project or ask a specific, thoughtful question.
Propose a "No-Fluff" Exchange: My goal was to find 3-5 like-minded individuals. I proposed a private chat group where we could share daily wins, challenges, and quick feedback without the noise of larger communities.
Set Clear (but Flexible) Expectations: We agreed to check in regularly, offer constructive criticism, and celebrate each other's small victories. It’s not about holding each other accountable in a rigid way, but more about mutual encouragement and shared experience.

This small circle became my secret co-founder. When I'm stuck on a bug, I can quickly post a screenshot and get a fresh perspective.
When I've a new feature idea, I can float it by them and get immediate, honest feedback. They’re my sounding board, my accountability buddies, and most importantly, my sanity boosters.
It’s not about having a team to delegate tasks to. It’s about having peers who understand the unique pressures and joys of building something from scratch, alone. They help me see the forest for the trees and remind me why I started in the first place.
Your Turn: Build Your Own Support System
Feeling that same isolation? You don't have to go through it alone. Here are actionable steps to find or create your own small support network:
- Start small: Aim for 3-5 people initially. Quality over quantity is key.
- Be specific: When reaching out, mention what you admire about their work or a specific challenge you’re facing.
- Offer value: Think about what you can contribute to the group, not just what you can get.
- Use existing platforms: Discord, Slack, dedicated forums, or even curated Twitter threads are great places to start looking.
- Be consistent: Regular check-ins, even brief ones, build trust and momentum.

This micro-community has been a game-changer for my productivity and my mental well-being. It transforms the solitary journey of an indie maker into a shared adventure, even if you're the only one shipping the final product.
Don't let the loneliness loop win. Go find your tribe.

Struggling to turn ideas into profitable products? Building 52 products in 365 days, sharing the real journey from concept to revenue. Weekly insights on product development and solo founder lessons.
📚 Join readers reading 87+ articles on building profitable products