Indie-maker

The reality of slow progress toward revenue as a bootstrapped founder, and my personal 'Small Wins Tracker' to maintain momentum and celebrate milestones that aren't just dollars.

As a solo dev, marketing felt intimidating. I share the small, unconventional, and often awkward experiments I ran to get my first users without spending a dime on ads.

AI is everywhere, but how does a solo founder *actually* use it? I share my specific, practical applications for AI in my workflow, from coding assistance to content generation, and where it still falls short.

This post details my exact, time-boxed, zero-cost marketing sprint that yielded my first 10 sign-ups for a new product, focusing on the tactical steps and the mindset shift required.

The shift from working for someone else to being entirely responsible for myself was brutal. I share the mental hurdles I faced and my strategies for cultivating a 'shipper's mindset' as a solo founder.