How I Ship Something Every Day

The Power of the 'Daily Ship': My Micro-Habits for Consistent Progress (Even When Unmotivated)

There are mornings when I wake up, look at my to-do list for my 52-product challenge, and just feel… heavy. The sheer volume of ideas, features, and marketing tasks can feel like a mountain I've to climb every single day. The blank slate of a new project, or even just a new day of working on an existing one, used to paralyze me.

This feeling of being overwhelmed is probably something you've experienced too, especially if you're building products solo. It’s easy to get stuck in analysis paralysis or just feel too drained to start. I used to fall into that trap often.

The idea of "shipping daily" sounds incredibly ambitious, almost impossible, when you're a one-person team. But I've learned that it's not about launching a new product every day.

It's about making tangible progress every single day, no matter how small. It’s about building momentum through consistent, almost invisible actions.

This is how I built my "Daily Ship Checklist" - three micro-habits that ensure I move the needle forward, even on my least motivated days.

My 'Daily Ship Checklist': 3 Micro-Habits for Consistent Progress

These aren't revolutionary. They're simple, almost embarrassingly small, but that's their power. They bypass the need for massive motivation.

1. The 5-Minute Focus Block: Before I even check email or social media, I dedicate a strict 5 minutes to ONE specific task related to a product. It could be writing a single line of code, drafting one sentence for a landing page, or outlining a single feature. The key is that it's defined and short.

Example: Today, my 5-minute block was to write the first bullet point for the "Features" section of a new product landing page. That’s it. No pressure to finish the whole section, just one bullet point.

2. The "One Small Win" Capture: At the end of my workday, I take 2 minutes to write down the one smallest thing I accomplished that day. It’s not about listing everything, but identifying that single, concrete step forward. This creates a tangible record of progress.

Example: For today, my "one small win" was "Added the first bullet point to the landing page features." Seeing it written down, even if it feels tiny, reinforces the habit of progress.

3. The "Next Tiny Step" Prep: Before I close my laptop for the day, I spend 60 seconds identifying the absolute next smallest action for tomorrow. This removes the friction of deciding what to do when I sit down to work again. It’s about making the start as easy as possible.

Example: For tomorrow, my "next tiny step" is "Write the second bullet point for the landing page features." It's so small it feels silly, but it’s actionable.

Takeaway: Build Momentum, Not Just Motivation

These micro-habits don't require you to feel inspired or energized. They are designed to work despite your motivation levels. By breaking down progress into these almost invisible steps, you build a system of consistent action.

You're not waiting for the "perfect" moment or the "right" mood. You're just doing the next tiny thing. This is how you build real momentum, ship consistently, and eventually, build the products you dream of.

What's your smallest possible next step today?